At Protea, we believe in the transformative power of collaboration to sow the seeds for a better world. Everything we do is born from co-creation and a collective purpose.
Our professional network is rooted in a deep shared commitment to serving Mother Earth and its people. By cross-pollinating ideas, knowledge, expertise, and cultures, we weave sustainability into the core of every project, cultivating lasting environmental and social change.

Céline Huerta
With 20+ years of experience in cultural strategy and management, she specializes in artistic interventions and sustainability. She is the founder of Crafta, a multidisciplinary warehouse based in Mexico City, and DEMO, a non-profit organization that supports Mexico’s cultural and creative industries.

Liza Vargas
Environmental engineer with experience in carbon footprint analyses and sustainable event production. Certified in ISO 14001, 9001 and 45001.

Damiana Villarello
Co-founder of Tea Time Productions,
allied company for diverse projects. With 15+ years in sustainable production, cultural management, and government affairs, she leads socio-environmental initiatives fostering community development

Jacob Bilabel
Founder of the Green Music Initiative and leader of Aktionsnetzwerk Nachhaltigkeit. A mentor to Protea’s founder and a vital ally, Bilabel strengthens cross-cultural and international networks driving systemic change.

Daniel Ehrlich
Founder of Aosenuma, a consulting firm for impact and sustainable development, an ally and mentor to Protea. With experience across private equity, social ventures, and regenerative consulting, he designs bold strategies that transform complex challenges into opportunities for thriving communities and resilient ecosystems.

Candice Chaplin
A storyteller and sustainability advocate with 16 years of experience in the film industry as a photojournalist and art department specialist. She uses her creative expertise to raise awareness in sustainability subjects, blending visual and narrative storytelling.

Carlo Altamirano
Co-founder of FuturoLab, with 15+ years of experience at the nexus of science, technology and sustainable development. Current Director of Frontier Science at CONACYT, he has shaped national policies and led sustainability programmes across multiple countries.

Pinka García-Cruz
A storyteller and specialist in artistic waste management, she brings creativity, circularity, and consciousness to every project. Founder of TRaShFormaTioN and LoveRevolution, both allies to Protea, she transforms waste into ritual and awareness.

Jojo Caitlin
Environmentalist specializing in decarbonization and ESG research, with experience co-leading sustainability strategies for Waking Life festival in Portugal. She holds a BA from the University of Oxford and an MSc in Environmental Policy from SOAS University.

Ana Paula Gout
Education and development expert with a Master’s from UCL and impactful experience with UNESCO and Enseña por México. She specializes in diversity, equity, inclusion, and strategic alliances for community-driven initiatives.

Roberto Gómez
Industrial engineer with 25+ years of experience in strategic planning, organizational development, and talent acquisition. He supports the transition toward sustainable practices by fostering cultural and structural shifts within teams and processes.

Flavio Ibarreche
Specilizing in digital marketing and brand development, Flavio creates value-driven marketing strategies that amplify sustainability initiatives. Founder of Boost Your Brand Mexico, an agency allied to Protea.

Sofía Fernandez
Consultant in carbon markets, and nature-based solutions. She leads decarbonization projects at ENGIE Impact and advises Protea initiatives. She holds an engineering degree from UNAM and a Master’s in Development Planning from University College London.

Dominic Oliver
Consultant specializing in decarbonization, policy development, and scope 3 emissions. He supports UK government initiatives and trains professionals, from diverse sectors, to drive effective climate action.

Jesús Herrera
Pioneering environmentalist with 15+ years of experience leading sustainability initiatives in México. Founder of Sabio Company, he is a UNESCO-certified water conservation promoter and patented software creator.

Luis Martín del Campo
A regeneration strategist and educator, founder of Kala Institute, an ally of Protea. A consultancy for regenerative leadership and strategy. He bridges systems thinking, business models and collective action to catalyze regenerative impact.
Serving Mother Earth with purpose, creativity, and care.